Perpetual Marketing

Enabling Growth by Adopting Disruptive Technologies

Below are specific services designed to help accelerate your company's growth by adopting disruptive technologies and platforms:

Web3: Often referred to as the decentralized web, Web3 represents a paradigm shift in how the internet operates, utilizing blockchain technology and decentralized networks to create a more open, transparent, and user-centric online environment. Perpetual Marketing provides marketing strategies and tactics specifically designed for the emerging web3 ecosystem.  

Community Building: Loyalty-baed marketing heavily focuses on building and nurturing communities around projects or platforms. This involves creating engaging content, hosting online events, and fostering discussions to encourage community participation and growth. The aim is to develop a strong network of supporters and advocates for the product, project or brand.

Artificial Intelligence (AI) and Machine Learning (ML) Adoption: Web2 and web3 platforms generate vast amounts of data including transactional, user interactions, and social network activities. AI//ML techniques can be applied to analyze and derive valuable insights from this data. For example, ML algorithms can be used for fraud detection, pattern recognition, or predicting user behavior within centralized and decentralized finance (DeFi) protocols. 

Media Maximization: On the media front, both Google and Meta (Facebook) have embraced AI and machine-learning to scale their ad platforms via Performance Max and Advantage Plus Shopping, respectfully. Google and Microsoft are also (once again) in a heated battle to see who is going to dominate the Generative AI enhanced search engine experience. It is important to have a foundational understanding of how these technologies work so they can be managed, and maximized, accordingly.

Content Marketing: Content creation continues to play a vital role in both web2 & 3 marketing. Content marketing strategies can include blog posts, videos, podcasts, infographics, and tutorials tailored to your target audience's knowledge level. Having the right content is critical to capturing the right audience's attention at the right time based on their unique customer journey. For web3, creating educational content about blockchain technology, decentralized applications (dApps), and specific projects helps to raise awareness, drive engagement, and build credibility. 

Influencer Marketing: Influencer marketing is a key component of web2 & 3 marketing. For the latter, instead of traditional influencers, web3 marketers tend to collaborate with influential figures within the decentralized finance (DeFi), non-fungible token (NFT), or blockchain space. These individuals, such as prominent developers, crypto experts, or thought leaders, help promote and endorse web3 projects to their existing communities.

Collaborations and Partnerships: Collaborating with other influential entities is a common marketing tactic. By partnering with complementary projects or brands, cross-promotion can expand the reach of both entities. Additionally, collaborations with established blockchain networks, crypto exchanges, or media outlets can provide increased exposure and credibility for your project or product.

Social Media Marketing: leverages various social media platforms to reach and engage with your target audience. Platforms such as Twitter, Discord, Telegram, and Reddit are popular channels for community interaction, news dissemination, and real-time updates. Today's marketers utilize these platforms to communicate project/product updates, address community queries, and foster discussions.

Education and Onboarding: Web3 marketing involves educating and onboarding users who may be new to decentralized technologies. Marketers create user-friendly resources, tutorials, and guides to help individuals navigate the complexities of web3 platforms, wallets, and decentralized exchanges (DEXs), fostering adoption and engagement.

Data Privacy and Security Messaging: As web3 aims to empower users with greater control over their data, privacy, and security become important marketing aspects. Web3 marketers highlight the advantages of decentralized platforms, emphasizing data ownership, encryption, and improved security measures to appeal to privacy-conscious users.  AI and ML algorithms can also be utilized to detect anomalies, identify potential security threats, and prevent fraudulent activities within decentralized networks.

Token Economics Design: Web3 marketing often involves the design and implementation of token economies. Tokens are integral to many web3 projects, serving as utility, governance, or investment instruments. Web3 marketers collaborate with project teams to create token models that incentivize user engagement, reward early adopters, and align the interests of various stakeholders. AI and ML techniques can be employed to analyze market data, historical trends, and user behavior to develop pricing models and optimize tokenomics within web3 projects. ML algorithms can help identify market inefficiencies, predict price movements, and optimize token supply dynamics to ensure stability and fair distribution.

Smart Contracts and Decentralized Autonomous Organizations (DAOs): Smart contracts, which are self-executing contracts with the terms directly written into code, are an essential component of web3 platforms. AI and ML can be utilized to enhance the capabilities of smart contracts by enabling them to process and analyze complex data or make automated decisions based on predefined rules. This can enable more sophisticated and autonomous functionalities within decentralized applications (dApps) and DAOs.